Iconic wall facing south on Yonge Street to get a mural makeover

Toronto (March 11, 2013) - Sporting Life and The Princess Margaret Cancer Foundation are thrilled to announce the Toronto based sporting retailer's generous support of Canada's premier bike ride fundraiser.

Sporting Life has been a longstanding supporter of charity events and is pleased to support The Princess Margaret and its vision to Conquer Cancer In Our Lifetime. Sporting Life will assist in continuing to build on the success of the event in the fight to conquer cancer by riding 200+km on June 8-9, 2013 and, in doing so, raising crucial funds to help revolutionize Personalized Cancer Medicine at the Princess Margaret Cancer Centre.

"We are excited to play an integral role in The Enbridge Ride to Conquer Cancer and contribute to one of the leading cancer research centres in the world," stated Sporting Life. "We are proud of Sporting Life's long time sponsorship of charity events in our community and there's nothing that compares to The Enbridge Ride to Conquer Cancer."

"The Princess Margaret Cancer Foundation has undertaken a Billion Dollar Challenge to secure that amount of money over the next five years to set a new gold standard for Personalized Cancer Medicine," said Paul Alofs, President & CEO of The Princess Margaret Cancer Foundation. "We are so thankful to committed and passionate organizations like Sporting Life who are making this dream a reality."

As part of this partnership, The Ride has been given the opportunity to design a mural for the iconic exterior wall of Sporting Life Bikes store at Yonge and Roselawn in Toronto. Steve Merker, Vice President of Business Development for The Princess Margaret Cancer Foundation stated "We plan on creating a new mural which captures and celebrates the spirit of The Enbridge Ride to Conquer Cancer. Passionate artist of all abilities are invited to submit mural concepts, one of which will be chosen to be painted by a professional mural artist."

The winning design will be selected by a committee, and then painted in early April. The committee will be made up of representatives from Sporting Life, The Enbridge Ride to Conquer Cancer, The Public (via Facebook), and The Princess Margaret Cancer Foundation. For more guidance on the design and contest rules and regulations, please contact Denise Dorfman. The winner will receive a special prize package from Sporting Life and one complimentary registration for the 'sold out' 2013 Ride. The winning mural design will also be recognized on-line and at the unveiling ceremony in May.

About The Enbridge Ride to Conquer Cancer

The Enbridge Ride to Conquer Cancer is an annual charity fundraiser held in various locations across Canada. It is a non-competitive cycling event that sees thousands of riders travel over 200 kilometres over two days. It was first held in Ontario in 2008 and since then has raised over $80 million for Cancer Research at The Princess Margaret, one of the top five cancer research centres in the world. Following the success of the first ride, the event spread to Montreal, Calgary and Vancouver beginning in 2009.

About Sporting Life

Sporting Life is a sporting goods retailer based in Toronto, Ontario. The clothing and equipment lines are geared towards cycling, skiing, wilderness chic, tennis, snowboarders, and hikers. Sporting Life sells footwear, children's apparel, women's, men's and equipment for sports including, running, and cycling. Sporting Life has four locations. Of those, the only store located outside of Toronto is in Collingwood, Ontario, situated near Blue Mountain. A fifth store is set to open at Ottawa's Lansdowne Park in 2014.

About The Princess Margaret Cancer Foundation

The Princess Margaret Cancer Foundation at University Health Network raises funds for Personalize Cancer Medicine at the Princess Margaret Cancer Centre and its research arm, the Ontario Cancer Institute, which now includes The Campbell Family Cancer Research Institute and The Campbell Family Breast Cancer Research Institute. More information about The Foundation can be found at www.thepmcf.ca.

About The Princess Margaret Cancer Centre

The Princess Margaret Cancer Centre is home to 12 site groups and 26 specialty clinics, and almost 3,000 staff who see over 400,000 patient visits every year. Its 800,000 square feet house 130 inpatient beds, 373,000 square feet of research space and 17 radiation treatment machines, making it one of the largest comprehensive cancer treatment facilities in the world and the largest radiation treatment centre in Canada. Through ongoing research, education and innovation, The Princess Margaret continues to be on the frontiers of medical, surgical and radiation oncology, embracing the latest technology and international best-practices and setting standards for patient care. The Princess Margaret Cancer Centre is part of University Health Network, which also includes Toronto General Hospital, Toronto Western Hospital, and the Toronto Rehabilitation Institute. Learn more at http://www.theprincessmargaret.ca.

Media Contact

Phone: 416 340 4636
Email: UHN.News@uhn.ca

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