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UHN, Canada's No. 1 hospital and a leading health care institution dedicated to providing exceptional patient care and advancing biomedical research, and
YouTube Health, a global initiative committed to making high quality health information available, have announced a strategic partnership aimed at delivering timely, reliable and accurate health information to Canadians.
With this collaboration, UHN and YouTube Health seek to empower individuals with the knowledge they need to make informed decisions about their health and well-being.
"This partnership aligns with our commitment to promote health education and empower individuals to take control of their health and well-being," says Dr. Kathryn Tinckam, UHN's Physician-in-Chief. “By combining our medical expertise with YouTube's dedication to improving health through accurate and engaging content, we are confident in our ability to provide Canadians with a trusted source for health information."
The partnership will leverage UHN's expertise in health care and YouTube Health's commitment to delivering trustworthy content to create a comprehensive platform that addresses the diverse health needs of the Canadian population, from coast to coast to coast.
The first collaboration is a series of 31 French language videos:
As Canada's No. 1 Hospital, UHN is profoundly aware of its role as a steward and champion of our health care system and healthy living. Canadians rely on TeamUHN to provide compassionate world class care, educate the health care providers of tomorrow, and discover the next big medical breakthrough.
It's all part of UHN's mission to help Canadians live healthy lives and build “A Healthier World." And, we know accurate and reliable information is a huge driver of health outcomes.
The partnership with YouTube Health further amplifies this important work.
"We are excited to work hand-in-hand with YouTube Health to create a platform that not only informs but also enables individuals to make healthier choices," says Kyla Kumar, UHN's Vice President, Communications and Brand Strategy. “This partnership represents a significant step towards building a healthier society."
Key highlights of the partnership include:
Accessible & Authoritative Information: Through a user-friendly platform, Canadians will have access to a wealth of health information validated by UHN's medical and research experts, ensuring that users can confidently navigate a variety of health topics with accuracy and ease.
Multi-Platform Content Delivery: The collaboration will utilize various channels in addition to
YouTube, including online and social media platforms, to disseminate valuable health information. This multi-platform approach aims to reach a broad audience and bridge gaps in health literacy across a variety of demographics.
Tailored Approach: The partnership will prioritize the creation of content that addresses the unique health concerns of Canadians. From preventive care to managing chronic conditions and the latest research in a variety of disease areas, the platform will offer a wide range of resources catering to the diverse health landscape of the country.
"Video is an incredibly effective way for hospitals to connect with diverse audiences and communities to share relevant health information that's engaging and digestible," says Soneeka Patel, YouTube Canada's Health Lead. "At YouTube, we're committed to the development of credible and authoritative health information, which is why we're excited to partner with UHN on quality content that addresses local health concerns, and support Canadians communities at scale to make informed health decisions."