Watch the video above to learn about a Toronto Rehab program that will reward cardiac rehab patients for exercising. (Video: UHN)


A new Toronto Rehab study finds that financial incentives – as little as $5 per week – can get adults moving.

The study is the basis for a new pilot program in the Cardiovascular Prevention and Rehabilitation Program at Toronto Rehab. It will begin in the fall of 2013.

The financial incentive program will target patients who dropped out of their cardiac rehab program and those who recently graduated.

“The time commitment and discomfort of exercise prevents many adults from starting regular exercise,” said Marc Mitchell, lead author, University and Toronto PhD candidate and Cardiac Rehabilitation Supervisor, Toronto Rehab. “For those who do start, most drop out within six months.”


National Post: Swapping Starbucks for sit-ups: Toronto researchers offer coupons as incentives to exercise

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