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For the first time in its history, UHN is claiming the title "Canada's No. 1 hospital" by focusing on the reason it got there: its people.
Launching on Monday, Jan. 22, the UHNITED campaign focuses on the teams working together across UHN to challenge the status quo of health care. It features real stories of innovation, trailblazing discoveries and lives transformed.
"True to our Canadian roots, UHN has tended to be modest about our achievements, quietly going about the business of caring for our country's sickest patients while relentlessly pursuing discovery and innovation," says Dr. Kevin Smith, UHN President & CEO. "UHN is the top hospital in the country and the No. 1 publicly funded hospital in the world.
"We should all be proud that Canada is having such a profound impact on medicine worldwide, and that we are demonstrating that it's possible to provide excellence in care to all patients, regardless of economic status.
"All of this is thanks to our incredible team. The UHNITED campaign is a celebration of TeamUHN coming together to transform health care."
UHN is confidently placing itself at the head of the pack as Canada's No. 1 hospital, having demonstrated its leadership in more ways than one, including:
"UHN could not be Canada's No. 1 hospital without the support of our community," says Julie Quenneville, CEO of UHN Foundation. "All teams at UHN are constantly trying to challenge the status quo of health care, and donor support is what gives them the ability to do so.
"When our community is UHNITED, we are not only investing in UHN's biggest and boldest ideas, but showing other Canadians that reimagining health care is only possible when we all come together."
With lofty fundraising goals for the years ahead, UHN Foundation aims to educate the public about the No. 1 hospital in Canada, the various parts of its network, and the impact of charitable donations on medical research, education and excellence in patient care at UHN.
Zulu Alpha Kilo – one of the top creative agencies in the country – developed the campaign alongside UHN and UHN Foundation. They also developed and executed the media strategy in partnership with The Aber Group.
The UHNITED campaign features paid advertising that will run across digital, print and out-of-home channels, along with digital content.
Read more about the UHNITED campaign