Colour Your Hair event
Colour Your Hair to Conquer Cancer encourages Canadians to colour their hair this May and raise funds to support research at Princess Margaret Cancer Centre. (Photo: TPMCF)

Blue, pink, red or rainbow, participants got their colour on at the official Colour Your Hair to Conquer Cancer launch April 4 at the Princess Margaret Cancer Research Tower.

This new fundraising program, presented by Trade Secrets, will benefit the world-leading research being done at Princess Margaret Cancer Centre. Colour Your Hair to Conquer Cancer encourages Canadians to colour their hair this May and raise funds to help #ConquerCancer in our lifetime.

Jo-Ann McArthur, the President of Nourish Food Marketing in Toronto and a cancer survivor, spoke at the event about why it's important to support such a worthwhile cause.

"I'm honoured to be involved in this exciting new fundraiser. It's fun, it's easy to participate and it's a great excuse just to be a little wild and creative, even if it's just temporary," McArthur said.

McArthur is colouring her hair blue with gold streaks as a way to say thanks to the Princess Margaret, and she plans to reach out to her network for support.

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