​​​​Dear Colleagues,

I hope that you have enjoyed a good break this summer and have had a chance to enjoy the great weather with your families and friends.
UHN Logo TaglineUHN's new logo and tagline was presented for the first time in June at UHN's Annual General Meeting where we also recognized our first 

'Courage Lives Here' recipient – Mr. Taylor Binns. Our brand positioning aligns with our vision and purpose statements:

TRANSFORMATIONAL HEALTH CARE

UHN leads the way in transforming health care in Canada and around the world. Our network of teaching hospitals brings the best and the brightest together with confidence, to discover new ways of solving the most complex medical cases and we will advance through every option to provide the most positive outcomes for our patients. We provide our teams with the tools to develop the boldest and newest solutions in health care, our research is breakthrough and life-changing and we envelop our patients in an unprecedented circle of care to provide hope, reassurance and courage.

The work that has been done around UHN's brand and logo came as a result of Toronto Rehab's integration with University Health Network. The goal of the rebranding was to think about the new UHN and boil down our thoughts to the essentials of what we mean when we talk about UHN. We also needed our logo to reflect this new organization. Over the past year, we have worked through the process of issuing an RFP for the work, selecting a firm to assist us, working with that firm and taking the resulting suggestions to a variety of groups in the organization including UHN's Board of Trustees.

Our new visual identity uses the blue and gold colours, the same fonts, the names of our four hospitals and the watermark of the leaves, representing care, research and teaching. The brand positioning statement above is a distillation of discussions about the essential elements of UHN. The choice of 'Courage Lives Here' as a statement about UHN recognizes the courage in our patients, their family members, our staff, volunteers, researchers and students.

Templates for using the new logo on business and appointment cards have now been created and are at the printers. Public Affairs & Communications will be working to incorporate the new design in all our stationery, templates and communications in the coming weeks.

UHN's Brand Book is posted on the intranet at http://intranet.uhn.ca/departments/public_affairs/branding.asp and questions about the use of the new look should go to Anna Narday in Corporate Graphics. When you re-order printed materials, please use the new logo. Should you have any questions about the use of the new logo, please contact Anna Narday in Corporate Graphics or Gillian Howard. The Brand Book gives examples of use but cannot cover all programs, departments and clinics, so you'll find examples to follow in the Brand Book.

I look forward to rolling out a number of initiatives in the coming weeks to encourage all of you to tell us your stories of courage. Courage is found in the large and small moments of our lives and in the actions of many people throughout UHN.  I have been inspired by the stories you've told me so far and some will be shared when we have your permission. All of them are a celebration of the work that we do and the difference we make to the lives of many, many people.

I am very proud to be part of this organization and to work with all of you. Courage does live at UHN – the evidence is everywhere.​

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