Toronto Rehab has been recognized for its achievement in communications excellence - winning five awards in four competitions.

Toronto (July 12, 2002) - The Challenge Card public awareness campaign won an Award of Excellence in the 2002 Ovation competition and an Award of Merit in the 2002 Gold Quill competition of the International Association of Business Communicators (IABC). Last year, radio advertisements won a Global Awards Finalist Certificate from The New York Festival competition, which recognizes the best in healthcare communications. All of these are significant achievements as entries come from major corporations and organizations worldwide.

The Challenge Card campaign and Toronto Rehab magazine both won the 2002 Hygeia Award – given by the Health Care Public Relations Association (HCPRA) Canada – which recognizes outstanding excellence and highest standards in health care communications nationally.

"Our Challenge Card campaign and magazine have been repeatedly recognized locally, nationally and internationally due to its high quality and the consistent efforts of talented individuals," says Jennifer Ferguson, Toronto Rehab's Vice-President of Marketing and Public Affairs. The Challenge Card campaign includes an advertising campaign (print, radio, bus shelter), recruitment campaign, video, the 2000-2001 annual report, and Toronto Rehab magazine. The magazine touches on all aspects of rehabilitation from hospital news to patients’ life stories and research.

Media Contact

Phone: 416 340 4636
Email: UHN.News@uhn.ca

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