Toronto (Nov. 21, 2006) - PMH's Dr. Mary Gospodarowicz rang the opening bell at the Toronto Stock Exchange this morning. It's all part of the innovative Give the Gift of Stock fundraising campaign launched in September by The Princess Margaret Hospital Foundation (PMHF).

Dr. Gospodarowicz was joined by Neville Kirchmann, PMHF board chair, Paul Alofs, PMHF President & CEO, who gave opening remarks at the opening ceremony, and other Foundation members.

"You can also be part of the team that will help to conquer cancer. We're here today in part to celebrate and to identify the importance of the Gift of Stock program," says Paul Alofs at the Toronto Stock Exchange opening ceremony.

Why a gift of stock? PMHF developed the campaign when changes to federal legislation earlier this year exempted charitable donations of publicly traded securities from capital gains taxation. The new rules include stocks, bonds, futures and options, as well as shares in mutual funds.

"A gift of stock is a triple win," says Alofs. "You get the best return on your donation by giving to our leading cancer research hospital. You offset your taxable income when you get your tax receipt. And you benefit from no capital gains tax on the appreciated value."

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